Monster Magnet® started in the mid-1970s. Back then, we were better known as Crane Productions and our core product was high-volume, low-cost printing. We managed a monthly production of 20-30 million free standing inserts for Sunday newspapers. We were ahead of our time, even back then.
In the early 90s, a national pizza chain challenged us to produce a magnetic advertising vehicle to help promote their new delivery service. Crane met the challenge by creating the first postal friendly magnetic postcard, which we promptly patented and trademarked as Monster Magnet®. See we even have a ®.
The Monster Magnet® was an immediate success for the national pizza chain. Its initial response rates were 38% with and ROI of over 1000% (or 10 times cost). Compared to the standard coupon redemption rate of 1.5%, it was no contest. Monster Magnet® changed the landscape of not only its business, but also the national pizza chain's thinking about marketing.
Today, we remain on the forefront of technology and innovation, as well as, service. Naturally, we still work closely with the national pizza chain, but have expanded our business to other pizza franchises and independent pizza operators, as well as, other categories entirely. From pharmacies to car care, our ad vehicles are perfect for businesses that need to have their information at their customers fingertips.
A message from Monster Magnet®'s founder:
The two seconds that determine success
With magnetic postcards (Monster Magnets®) we won the battle when the mail reached the target reader’s hand. We realized that this piece, like the rest of the mail, was suspended over the trash can for the two seconds it takes to decide whether to read it or toss it. They not only saved it, they displayed it on their fridge for easy reference until ready to buy. The coupon response studies and return on investment studies are history.
With envelopes, the two seconds of hovering over the trash can mean life or death to a campaign. During that brief time the decision is made whether the envelope is to be opened and read, or thrown away. It’s not much time, but it’s all we need to win the battle. The presence of a magnet, regardless of size, suggests that the contents are worth saving.
If you're in a battle for customers and sales, take a couple of seconds to give us a call. You will be amazed at how powerful our magnets are and how well Monster Magnets® work.